Our Story.


We are a dynamic hotel asset operator who specialises in creating
great value guest experiences and reliable financial returns for our owners.

Our Purpose.

Our mission and purpose is simple: bring agility to hotel asset management. We are focused on innovating hotel operations, which ultimately leads to our ability to deliver great value guest experiences and reliable owner returns.

Our approach to flexibility and innovation has resulted in rapid expansion with a growing portfolio of over 300 keys across 5 Australian locations.

Our strong operational expertise is amplified by our proud partnership with Accor, operating properties under Peppers & Mantra brands – significantly boosting asset performance through increased brand recognition, global visibility and strong partnerships to capitalise on sales and distribution capabilities.

Where we focus:

For hotel asset owners

We champion asset value growth.

This means delivering market-leading returns while credibly executing an operating playbook that elevates property performance to secure long-term asset value creation.

For hotel guests

We champion a great value guest experience.

This means constantly innovating all aspects of our accommodation proposition to deliver a great value guest experience throughout their journey.

For team members

We champion a culture ​of innovation & decision making.​

This means every team member owns the creation of a great value experience for guests, finding smart ways to operate the hotel operations that owners entrust us with.

Our Ambition.

Since taking over our first property in 2019 we have quickly expanded to operate across Australia.

We’re expanding into new markets, driven by our willingness to create custom owner agreements, drive strong revenue performance, and implement our innovative approach to hotel operations. We have clear expansion goals that, when achieved, will significantly benefit the total owner group:

We’re dedicated to transforming hotels into thriving businesses. Our innovative approach and unwavering commitment to excellence fuel our ambitious growth plans. We’re actively expanding our reach to partner with more owners and properties.

Wilson Bao

Chief Executive Officer, Panache Hotel Group

Our Culture.

At Panache Hotel Group, our team members are champions in creating a culture of innovation & decision making.

This means every team member owns the creation of a great value experience for guests, finding smart ways to operate the hotel assets that owners entrust with us.​ Our leadership guides our culture by creating flat structures that create quick feedback loops and decision making, where it is encouraged to challenge ideas, learn quickly and put great ideas into action.

Our culture is easily represented through our three beliefs, these fundamental truths are what shapes our daily activities, set expectations of how we collaborate and ultimately define the cutlure for everyone who works at and with Panache Hotel Group.

Never stop learning, never stop growing.

We’re always learning and improving because the hotel industry is too slow to change. Panache Hotel Group is designed to stay ahead of the curve.​

Innovate solutions – every day, everywhere.

Everyone at Panache Hotel Group is encouraged to come up with new ideas that make things better for our guests, owners and team.​

Build trust through action, not words.

We’re a young, flexible company that shows our value through our actions. We’re committed to building strong relationships with everyone we work with.​

Partnership Opportunities?

To explore the possibilities of a strategic partnership with Panache Hotel Group, please share your contact details. We’ll be in touch to discuss how we can help unlock your hotel’s full potential.